Internet Marketing FAQ’s


General


What services do you offer to help drive traffic to my website?
The www.wdamgoodwebsites.com team believes that effective marketing might be the single most important contributor to your business’ success or failure. That’s why, in addition to our outstanding web design services, we’ve also put together an excellent line of internet marketing services including:

  • On-page search engine optimization (SEO)
  • Internet marketing (also known as search engine marketing or SEM)
  • Pay per click marketing campaign setup and management

Depending upon your traffic goals, the time-line in which you need to reach your traffic goals and the scale of your desired marketing campaign, our team will build a custom internet marketing strategy designed to help your business succeed online!


How can I get more traffic from search engines?
There are two general ways to drive quality traffic to your site via search engines: 1) Pay Per Click marketing; and 2) search engine optimization/marketing.

Essentially, pay per click marketing allows you to directly purchase traffic from sites like Google, Yahoo and Bing by paying a fee each time someone runs a search and then clicks on your advertisements.

Search engine optimization and search engine marketing, on the other hand, entail long term content development, deployment and modifications on your site and throughout the internet to get your site to naturally appear on search engines when potential clients run searches on terms related to your company’s services.


What is search engine optimization (SEO)?
Search engine optimization is the act of modifying or ‘optimizing’ ones’ website such that it is easy for search engines like Google, Yahoo and Bing to read the website and understand the primary nature/purpose/services of that website. The idea is that if a site is properly optimized for a set of keywords/phrases then over time Google, Yahoo, Bing and other search engines will display that site organically (for free, not PPC) when people search for those specific keywords/phrases.

The actual application of SEO includes elements such as identifying appropriate target keywords, integrating those keywords into web pages in the page titles, Meta data, header titles; URL’s and body content with proper consideration for both the human users and the search engine spiders.


What is search engine marketing (SEM)?
Unlike SEO, SEM extends the marketing effort throughout key sites across the internet. While SEO focuses on your specific website, SEM involves strategies such as link building via blogs, articles and such as well as social media marketing generally on third-party websites.

The main idea behind SEM is building up references and buzz about your business in targeted ways and on credible websites throughout the internet. The end result being that search engines will increasingly believe your site is a good candidate to be displayed organically (for free, not PPC) when people search for related terms.


What is pay-per-click (PPC) marketing?
Pay per click marketing is a service offered by many websites such a Google, Yahoo, Bing and Facebook that allows users (you) to post ads on their sites and then pay a set price or price range each time someone clicks on your ad.

Unlike SEO and SEM services, a PPC marketer can have links to his or her site placed on search engines with top rankings immediately because the rankings are based on the quality of your ads and how much you’re willing to pay per click rather than being based on the overall quality, reputation and longevity of your website/web pages.


What will you need from me in order to handle my website marketing?
Putting together an SEO/SEM or PPC campaign is a very personalized service. In order to properly structure your campaign our team will need to discuss your overall goals in terms of your traffic generation objectives, your primary call to action (what you want people to do when they come to your site), the desired timeline in which you need to reach your preset markers as well as an assessment of the quality of your landing pages (your website).


How many visitors can SEO/SEM bring to my site?
The number of visitors an effective SEO/SEM campaign can bring to your site is potentially unlimited. The actual traffic expectations depend on what keywords you rank for, how highly you rank for those keywords and how many times those keywords are searched by users each.


What’s better, PPC or SEO/SEM?
Neither is better in an absolute sense. PPC can generate traffic within minutes but every single click costs you money. SEO/SEM typically takes several months to generate traffic but once that traffic starts coming in you don’t pay for it on a per-visitor basis; you just pay to keep your organic rankings high.

A site owner has to choose PPC, SEO/SEM or a combination of the two based on their own goals, timeline and budget. If you need speedy results and you have a decent sized monthly budget then you can go with PPC. However, if you don’t need traffic right away and you’re planning for the long term then SEO/SEM might make more sense.


I’d like to hire you to help me market my website. How do I get started?
Starting an internet marketing campaign with www.wdamgoodwebsites.com is easy! Simply give us a call at 866-333-5001 and ask to speak with a marketing specialist about your SEO, SEM and PPC options.


Timeline


How long does it take for SEO/SEM to start working?
The timeline required for search engine optimization and search engine marketing to move your website up to the first page of Google, Yahoo or Bing will vary from one website to the next based on a wide range of factors. However, we generally expect to start seeing first page rankings on Google, Yahoo or Bing within 4 to 8 months of your campaign initiation.


How long does it take for PPC to start working?
Pay per click campaigns, once set, can start generating traffic within minutes! However, there are a number of factors that impact how quickly and how extensively search engines are willing to list your advertisements so we tell our clients that they can generally expect to start seeing traffic within two weeks of the launch of their campaign.


I’d like to hire you to help me market my website. How do I get started?
Starting an internet marketing campaign with www.wdamgoodwebsites.com is easy! Simply give us a call at 866-333-5001 and ask to speak with a marketing specialist about your SEO, SEM and PPC options.


Pricing


How much does SEO cost?
Because SEO is a one-time, on-site, service we are able to offer a flat rate price for each page of your website that you want optimized. To see our current rates please visit our SEO Prices page


How much does SEM cost?
Search engine marketing services have to be custom tailored to each client because the pricing of these services is based on an estimate for how much work our team will need to do to get your web page to rank for a particular keyword-phrase. Thus, we have to consider things like, how long your site has been in existence, if your landing page already has a pre-existing association with your chosen key-word and how competitive your chosen keyword is.

Once we have assessed those factors our marketing specialist will be able to create a custom strategy which would include your monthly cost statement as well as statistics on how many searches your chosen keywords-phrases receive per month.


How much does a PPC campaign cost?
PPC campaigns can be customized to suit your budget. Essentially, you pay a flat price per keyword for our team to develop your campaign keyword list and setup your ads (you can see our pricing by viewing the PPC Campaign Prices page). Thereafter, our team receives a small fee for managing your campaign on a monthly basis.


I’d like to hire you to help me market my website.How do I get started?
Starting an internet marketing campaign with www.wdamgoodwebsites.com is easy! Simply give us a call at 866-333-5001 and ask to speak with a marketing specialist about your SEO, SEM and PPC options.