What is SEM?

Search engine marketing is a service that entails building up the credibility of your website by enhancing its presence throughout the internet. Unlike SEO which focuses on making updates to your actual website, SEM focuses on creating links, content and buzz about your website on other, third-party, websites.

A basic summary of how the concept of search engine marketing works is as follows:

• Search engines such as Google, Yahoo and Bing are in the business of producing high quality results for people who run searches on their sites. So, if a person goes to Google and searches “how to make good chili,” Google wants to render the best possible results so that that person/searcher finds what they want. That way that person always comes back to Google when they need to search for something else.
• Given that Google (and the other search engines) want to produce quality results, they’ve built top secret formulas to help them assess the quality of billions of different websites across the internet. Although they never reveal all the details of their formulas, it is clear that search engines place a higher value on websites that have certain features.

  One such feature is an in-bound link. An in-bound link is a link on a third-party website that points back to your website. For example, if our team wrote an article about your company, placed a link within that article back to your website, and then posted that article on ten different article directory websites. Then your site, in theory, would then have ten in-bound links from third-party websites.

• If you were to generate enough links, and those links where considered high-quality links, then your site might be considered more credible in the eyes of search engines for keywords that were within the article that was posted on those other sites. Thus, Google, Yahoo and/or Bing would be more likely to display your site higher in their results when people searched for those keywords.

Granted, the above explanation is overly simple and there is a lot more involved in our SEM services, but you probably get the point. If lots of website on the internet think highly enough about your website to place links on their sites back to your site, then that signifies to search engines that your site might have some credibility. And if search engines think your site is credible in relation to particular keywords then they tend to show your website higher in their natural rankings for those keywords.

How much do your SEM services cost?

Search engine marketing is a monthly service which requires a custom quote. The reason for this is that the level of work required to get a clients’ website ranked on the first page of Google, Yahoo and/or Bing varies widely based on several factors including:

• The age of website that is to be marketed
• The quality of content on the website that is to be marketed
• The existing page rank of the website that is to be marketed
• The level of competition there is for the chosen keyword(s)
• Any past marketing efforts that were associated with the website that is to be marketed

Normally, our clients can expect to pay as little as $499 per month over the course of 4 to 8 months to reach the first page of Google, Yahoo and/or Bing.

To get started all you need to do is give us a call at 866-333-5001!